It's being reported today that Samsung Display has teamed with Intel to promote transparent displays. It says its 55-inch transparent display is the world's largest, based on organic light-emitting diode (OLED) technology. Officials say the product represents company efforts to expand in the commercial display market rather than spend more on the development of OLED TVs, which is still at an early stage.
Samsung said the 55-inch transparent display is integrated with Intel's Real Sense technology to strengthen visually compelling interactive features for customers.
Intel first revealed their 3D Depth Camera at CES back in January 2014 as noted below.
Intel's work on this technology has been rapidly expanding. Intel, who has since officially branded the camera as "RealSense," will be coming to smartphones this fall. In April, Intel's IDF Event in Shenzhen China also presented tablet computers that will adopt RealSense cameras later this year. Yet the leap to working with Samsung on this next venture could be huge for Intel and may point to RealSense coming to other Samsung smart products like phones in the future.
In relation to the new Samsung displays, Samsung's spokesman Kim Ho-jeong stated that "The Intel technology takes human-computer interaction to the next level of visualization, which combines consumer-grade 3D cameras with an easy-to-use, automated library of stored perceptions to simplify the camera enhancement efforts of software developers."
The products will be exhibited from June 9 to 11 at the Retail Asia Expo at the Hong Kong Convention Center, Asia's biggest expo for retailers.
According to Samsung, the new transparent display has a 75 percent reflectance level, which is similar to normal glasses. It can deliver at least 50 percent higher reflectance than competitive LCDs now in limited availability and a much improved color gamut.
It also has an exceptionally high contrast ratio and a much faster response time than LCD panels. Kim said that the product would also be made available to replace home mirrors. Samsung also hopes that it will play a key role in providing digital information services to sophisticated consumers in the same space where they now had a traditional mirror. A Samsung Display example of their new Display with a mirror finish is noted below.
Samsung has been working on this for some time now and Patently Mobile (formerly Patent Bolt) covered their patent application for this back in October 2013. Technically this would mean that it's a patent fulfilled. In fact, the patent application discussed the use of an advanced camera system. This is likely where Intel's RealSense camera is now playing a role in this project/product line.
Where it gets interesting, is that Samsung filed a 2014 patent application about bringing a transparent display to a future smartphone.
If they've done it for retail windows and mirrors, smart devices can't be too far behind. Samsung's patent also discussed adjustable display transparency with the potential use of a holographic element to the design. Will this technology for smartphones or tablets see the light in the next 3-5 years? Only time will tell.
For now, the technology is being focused on in the retail space where smart glass for store windows could be a huge market for Samsung over the next decade.