Acer has seen booming sales of Chromebooks, including government procurement orders for educational purposes in many countries, and therefore has asked supply chains to increase production to reduce supply shortages, according to company CEO Jason Chen, adding that global Chromebook shipments in 2014 are expected to increase 70% on year. Some are reporting that Acer's Chromebook sales are booming even though they only account for 10% of Acer's notebook sales. Yet, it's a new segment and it's doing very well.
According to Acer, Chromebooks currently account for 10% of Acer's notebook sales and are available in 20 countries worldwide. Acer has also recently landed education procurement orders from New Zealand for a Chromebook model and will continue to receive more related orders in the future, Chen added.
Chen is set to visit Japan soon to promote Acer's Chromebook C720.
While Chromebooks are selling exceedingly well, Chen points out that the PC market's sales status so far is pretty much as estimated in early 2014 and the company's Switch 10 2-in-1 device is seeing rather good demand in the market. PC notebooks still account for 90% of sales in this PC segment.
In the second quarter, Acer was the fourth largest notebook vendor in the world with a market share of 8.2% and an on-year shipment growth rate of 18.5%, according to figures from IDC. In Latin America, Acer's consumer notebook shipments surpassed Lenovo's and it became the largest vendor in the region in the first quarter.
Acer has two strategies to improve added value: one is to increase the number of software applications and services to create new business models. Acer's Build Your Own Cloud (BYOC) platform is a good example of the strategy. The other one is to expand Acer's investments such as the company's recent participation in Taiwan-based online shopping mall PC Home's payment subsidiary's capital increase.
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